Job title: ABM (Account Based Marketing) Manager
Company: Redis
Job description: Why would you love this job?You will be instrumental in supporting the execution and optimization of things ABM at Redis. This individual should have a strategic, customer-focused mindset and successful track record of fostering valuable partnerships with cross functional teams. The ABM Manager will be instrumental in helping sales penetrate prospect accounts, realize the lifetime value of customer accounts, and hit their quotas through personalized account-based motions.In this role, you will work across marketing disciplines and closely with our Sales team to design, build, implement, measure, and optimize custom, account-centric programs that drive pipeline across our core named and strategic accounts.If you’re creative, goal-driven, self-motivated, and love working in a fast-paced environment, we want to meet you!What you’ll do
- Contribute to the development of a global ABM strategy, processes, and playbooks.
- Employ a data-driven approach to develop 1:1 and 1:Few programs
- Analyze target accounts to determine the optimal tactic mix; including digital, events, social media and anything else you’ve seen work in the past.
- Customize marketing assets and develop initiatives that align with the customer needs, personas, and sales-buying stage.
- Partner with Sales to implement ABM into account-level pipe gen plans, develop and maintain comprehensive account profiles and target personas; develop account and contact-level insights to enrich accounts.
- Execute programs, measure results and use data to adjust and optimize future results.
- Monitor and analyze performance through to Pipeline Generation, using the data to adjust and optimize future results.
- Build “ABM as a service” programs that can be executed where appropriate at a geo or regional level by Field Marketing.
What will you need to have?
- A minimum of 5 years experience in account based marketing.
- Proven track record of planning and executing high-performing, detail-intensive campaigns.
- Working knowledge of marketing channels and how/when to activate each.
- You are creative with a curious mind, always looking to learn new things and never afraid to ask questions.
- Experience with tools like 6Sense, Linkedin Sales Navigator, Mutiny, Drift, Postal, Apollo and Salesforce.
- Highly organized and proficient at managing multiple projects at the same time.
- You are metrics-driven (and like looking at the data!) aka very strong excel/report building skills
- Ability to travel occasionally for team offsites
- Salesforce chops to be able to build dashboards, a nice to have
- Some experience working directly with Sales or SDRs, a nice to have
We give back to our employees:Our culture is what makes Redis a fun and rewarding place to work. To support you at work and beyond, we offer all our US team members fantastic benefits and perks:
- Competitive salaries and equity grants
- Unlimited time off to promote a healthy work-life balance
- H/D/V coverage along with 401K, FSA, and commuter benefits
- Frequent team celebrations and recreation events
- Learning and development opportunities
- Ability to influence a high-performance company on its way to IPO
#LI-AB1 #LI-RemoteThe estimated gross base annual salary range for this role is $83,659 – $167,569 per year in New York, California, Washington, Colorado, and Rhode Island. Actual compensation may vary and is dependent on various factors, including a candidate’s work location, qualifications, experience, and competencies. Base annual salary is one component of Redis’ total compensation and competitive benefits package, which may include 401(k), unlimited time off, learning and development opportunities, and comprehensive health and wellness benefits. This role may include discretionary bonuses, stock options, commuter benefits based on location, or a commission plan. Salary history is not used in compensation package decisions. Redis utilizes market pay data to determine compensation, so posted compensation ranges are subject to change as new market data becomes available.
Expected salary: $83659 – 167569 per year
Location: San Francisco, CA
Job date: Thu, 28 Mar 2024 05:22:55 GMT
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