Job title: Analytics Implementation Specialist, Digital Technologies
Company: Strayer University
Job description: This role will be responsible for the development and implementation of the analytics and tagging strategy across digital properties with a focus on enhancing reporting, analytics, and paid media optimization. The Analytics Implementation Specialist of Digital Technologies will work closely with IT, Analytics, Marketing, and third-party vendors to capture the data needed to drive business decisions.Job Responsibilities:
- Compliant data governance of tag management solution
- Strengthen relationships with vendors that offer measurement products and evaluate new solutions to augment existing capabilities
- Manage the QA and debugging of analytics and tagging code
- Operate as the subject matter expert on web analytics, data collection and digital tagging
- Maintain and enhance existing tracking
- Bring forward recommendations for more granular and clean data capture & reporting
- Ensure data capture is consistent and accurate across reporting platforms
- Design and document customized analytics tracking specifications for all digital channels, including web and paid media
- Partner with web content and development teams to recommend and implement technical data collection solutions based on user actions
- Partner with internal and external teams to test and deploy tracking solutions while monitoring and optimizing existing integrations
Required experience:
- 2+ years of experience in tag management solutions, such as Google Tag Manager, Adobe Launch, Tealium, Ensighten
- 1+ year of experience with server-side / first-party implementation of data collection
- Working knowledge of data collection privacy and GDPR standards and implementation, especially with GCM (Google Consent Mode)
- Expertise in web analytics tools, such as Adobe Analytics and GA4
- Familiarity and comfort in creating data collection standards,
- Familiar with digital media channels, including Paid Search, Display and Social
- Experience with JavaScript, JQuery, CSS, HTML and dataLayer objects
- Strong communication and project management skills
- Candidates must be highly analytical, self-motivated and demonstrate attention to detail
Beneficial Additional Experience:
- Working knowledge of Adobe Target or other test & learn/ personalization platforms and its integration into tag management and data analytic applications
- Experience with SQL or equivalent query building logic language and applications
- Working knowledge of report building in data analysis and visualization tools like PowerBI and Google’s Looker
- Experience with BigQuery and data connection and filtering software such as Zapier, Workato, Tray.io, etc
- Working knowledge of vendor administration of pixels in Meta Business, GA360 (G Ads/Floodlights), LinkedIn, etc.
#LI-LJ1If you require a reasonable accommodation to complete our application process, please contact our Human Resources Department at
Expected salary:
Location: USA
Job date: Fri, 22 Mar 2024 07:11:12 GMT
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