Job title: Digital Marketing Analyst
Company: Local Government Federal Credit Union
Job description: Description:The Digital Marketing Analyst is responsible for strategizing and executing the marketing plans and journeys that create awareness, interest, conversion, and retention for Civic Federal Credit Union. This individual works primarily in Salesforce Marketing Cloud to develop, target and track one-time and automated marketing promotions, consulting with outside Salesforce support. Additionally, this role compiles marketing data to measure campaign success and impact the scope of future marketing efforts. The person successful in this role can adapt to different environments, solve complex problems, and provide a vision to support our marketing initiatives, while being able to clearly articulate data trends and observations to colleagues.NORMAL DAY-TO-DAY WORK * Serves as a subject matter expert for Salesforce Marketing Cloud. Manages and collaborates with outside consultants to ensure Marketing Cloud activities are developed and implemented – including strategy, setup, execution/automation, and tracking/analysis). Offers internal staff training and demonstrations, as needed.
JOB QUALIFICATIONSHere are a few qualifications you MUST have to be qualified for this position. * Minimum 4 to 6 years of experience working in an in-house marketing department and/or marketing agency, including a minimum of 1 to 3 years of experience developing/managing marketing campaigns while utilizing Google’s suite of marketing products.
Here are a few qualifications we’d LIKE for you to have. * Bachelor’s degree in marketing, digital media, communications, or a related field.
OUR CULTUREOur organization believes we can all do well by doing good. We value the contributions of diverse minds and prioritize the success and wellbeing of our employees. We also believe every person in our organization plays a role in supporting a healthy environment and helping to achieve our goal of prosperity for all. To this end, we recruit bright, energetic, and talented people to be members of our team. In return, we offer a dynamic workplace that presents opportunities for professional advancement and individual growth. We strive to always display integrity, self-awareness, courage, and respect for one another while continuing to seek opportunities to learn. We really believe that when our employees succeed, our community wins.If you have questions about this position description, please feel welcome to ask. You can reach HR at:Human Resources3600 Wake Forest Rd, Raleigh, NC 27609careers@civicfcu.org Requirements:PI9104a32cac64-8722-33822457
Expected salary:
Location: Raleigh, NC
Job date: Mon, 25 Mar 2024 08:32:48 GMT
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