Job title: Director of Marketing
Company: VyncaCare
Job description: Join us on a rewarding journey at Vynca! Our tech-enabled healthcare company cares for individuals with serious illnesses and complex psychosocial needs. We work alongside primary care and specialty physicians to support these patients. Our physician-led integrated care team includes providers, social workers, care managers, care coordinators, and chaplains. We use technology to help our team improve patient results. Our goal is to bring our patients more quality days at home.We’re not just a team; we’re a close-knit community. We are united in our dedication to caring for each other and those we serve. Together, we forge paths of success, guided by our unwavering core values: Excellence, Compassion, Curiosity, and Integrity. Be a part of a transformative movement where you’ll contribute to making a profound difference every day.Position SummaryAs the Director of Marketing, you will lead our company’s marketing efforts, with an initial focus on brand awareness and performance marketing. This job primarily involves developing and implementing strategies to improve Vynca’s market presence, share of voice, and market share among three key audiences: patients, providers, and health insurance plans. This position will oversee internal and partner efforts in marketing through social media, the Internet, paid marketing, media events, trade shows and conferences, and community events.The ideal candidate will have experience working in fast-paced digital health or tech-enabled healthcare services start-ups. The candidate is expected to be comfortable using data-driven approaches and has a record of using creative marketing techniques that yield exponential revenue growth.Key Responsibilities:
- Build and deploy marketing programs working with data to support company objectives across different segments and channels.
- Develop marketing plans, including clear business cases for investment in marketing programs.
- Lead the execution of marketing programs from inception to completion, driving collaboration with key stakeholders.
- Evaluate marketing program impact by measuring and reporting out on sales lead generation, volume and growth of referral channels and enrollment, patient lifetime value, and the retention of customers, referral partners, and patients.
- Propose and manage market research projects to generate insights from key audiences to develop overall marketing strategy, positioning, and communications.
- Manage external creative and PR agencies, vendors, and internal stakeholders on strategy, projects, and communications.
- Build a local market playbook that details a replicable marketing approach to drive awareness and growth in an individual market.
- Develop marketing materials, such as brochures and presentations, to support the Sales team.
Essential Organizational Duties:
- Adhere to and reinforce company policies and guidelines within the team.
- Promote efficient use of resources and innovative solutions.
- Ability to work flexibly with the changing needs of a startup environment.
- Uphold the highest standards of confidentiality and HIPAA compliance.
- Foster a culture of compassionate communication and professionalism.
Qualifications:
- Experience: Minimum seven (7) years in marketing with healthcare and start-up company experience required.
- Education: Bachelor’s degree in a relevant field.
- Location: San Francisco Bay Area is preferred.
- Skills:
- Strong leadership and project management skills
- Excellent written and oral communication
- Creative problem-solving ability
- Entrepreneurial mindset
- Experience building complex marketing programs and reporting on results.
- Experience working with online platforms and tools such as LinkedIn, Instagram, Facebook, and Google Analytics
What We Offer:
- Leadership role in a vital healthcare sector.
- Opportunity to lead marketing for an innovative technology-enabled healthcare company.
- Competitive compensation, including leadership incentives.
Additional Information
- This job description is not designed to cover or contain all job duties required of the employee. There may be additional activities, duties and/or responsibilities that are required for this position that are not listed in this job description.
- In accordance with Vynca’s commitment to leadership and industry-leading care, we require that all employees be vaccinated against COVID and influenza. Documented and supported requests for religious and medical accommodation may be considered but may not be approved in all circumstances.
- In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
- Vynca Inc, Resolution Care PC, and Vynca Medical Associates, PA are all Equal Opportunity/Affirmative Action Employers. We consider applicants without regard to race, color, religion, age, national origin, ancestry, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, veteran status, disability, genetic information, citizenship status, or membership in any other group protected by federal, state or local law. EEO is the Law.
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Expected salary:
Location: San Mateo, CA
Job date: Fri, 22 Mar 2024 08:06:10 GMT
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