Job title: Regional Marketing Manager
Company: Quadient
Job description: At Quadient, we are committed to empowering our people to be their authentic selves at work and ensuring that every individual is treated with fairness and respect. We encourage applications from anyone, regardless of background. Diversity, Equity, Inclusion, and Equal Employment Opportunity are not just ideals – they’re integral to our DNA. We believe in the power of authenticity and strive to create an environment where you can bring your whole self to work every day.We’re ambitious, friendly, driven, and passionate. We embrace the power of authenticity in the workplace, fostering an environment where every individual is treated with unwavering fairness and respect, regardless of their background.Quadient is more than a workplace; it’s a platform for your growth!OverviewThe Regional Marketing Manager plays a pivotal role in translating regional marketing strategy into actionable and successful marketing programs to support overarching business objectives. This role demands a strategic mindset and the ability to collaborate effectively with global campaign teams and regional sales to bolster the sales pipeline, elevate brand presence, and engage with our customer base and prospects through effective and locally tailored marketing initiatives.Key Responsibilities
- Lead and manage end-to-end execution of field marketing plans aligned with sales objectives, coordinating with cross-functional teams, channel marketing, and sales.
- Develop and implement targeted Account-Based Marketing (ABM) strategies to engage with key accounts. Collaborate closely with the sales team to identify high-value accounts and create personalized marketing campaigns tailored to their specific needs and pain points. Supervise the creation of customized content, targeted events and personalized outreach efforts. Use data-driven insights to continuously refine ABM tactics, ensuring alignment with overall sales goals and maximizing ROI on marketing activities.
- Manage regional marketing campaigns, including but not limited to events, webinars, workshops, and local outreach activities. Ensure that these initiatives are timely, within budget, and effectively meet their objectives.
- Collaborate closely with the sales team to understand their needs and ensure that field marketing activities support the sales pipeline and revenue goals. Provide the sales team with the necessary tools and materials for effective field marketing.
- Planning, coordinating, and executing trade shows, conferences, and other field events. This includes managing vendors, logistics, budgets, and on-site operations.
- Work in cross-functional agile teams with campaign strategists, sales, product marketing, and design teams to align regional activities with global initiatives, campaign strategies, and objectives.
- Communicate effectively with stakeholders about campaign progress, results, and requirements.
Qualifications
- Bachelor’s degree in Marketing, Business, or related field.
- Minimum of 5 years of experience in B2B marketing, focusing on regional or field marketing and strategy.
- Demonstrated success in planning and executing marketing campaigns.
- Advanced project management skills, capable of leading multiple marketing programs simultaneously.
- Excellent communication skills, both written and verbal.
- Proficiency in marketing automation tools, CRM systems, and analytics platforms.
- Knowledge of digital marketing channels including email, social media, and online advertising.
- Data-driven approach with strong analytical skills for campaign performance evaluation.
- Creative and innovative mindset for developing unique campaign strategies.
- Ability to thrive in a fast-paced, collaborative environment, driving teams towards operational objectives.
#LI-LR1This position has a salary range of: $75,500.00 – $113,300.00Quadient, Inc. has standard ranges for all U.S. – based roles, based on function, level, and scope, which are benchmarked against companies of similar size and growth-stage. To provide greater transparency to candidates, we share these targets on all job postings. Final salary offers are determined by multiple factors, which may include (but are not limited to) geographic location and candidate experience and expertise. As such, they may vary from the ranges listed.Our Benefits Overview:Company subsidized Medical, Dental, and Vision Insurance
- 401(k) Retirement Plan with Strong Company Match
- Life & Disability Insurance – Company Sponsored
- Paid Vacation, Sick Leave and 12 Company Holidays
- Career & Leadership Development
- Tuition Reimbursement Program
- Company Sponsored Groups
About Quadient:At Quadient, we exist to help organizations simplify the connection between their customers and what matters most. From mortgage approvals, medical results, and insurance claims, to accounts receivables, invoices and inbound packages. Quadient has been helping customers since 1924. (That’s right, almost 100 years!). We are the driving force behind the world’s most meaningful customer experiences. By focusing on four key solution areas including Customer Experience Management, Business Process Automation, Mail-Related Solutions, and Parcel Locker Solutions, Quadient helps simplify the connection between people and what matters. Quadient supports hundreds of thousands of customers worldwide in their quest to create relevant, personalized connections and achieve customer experience excellence. Every day – we help companies manage over 788 million connections with their customers. Our award-winning solutions and best in class customer service are the reasons we have grown to become the driving force behind the world’s most meaningful customer experiences. Because connections matter!We want Quadient to be a place where we are all able to bring our whole selves to work and where our differences are embraced and celebrated. We operate in diverse areas, cultures and communities; our customers are as unique as we are. Our values define how we work as a team: Empowerment, Passion, Inspiration and Community. They make us EPIC. Together.The above position statements are intended to describe the general nature and levels of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.Quadient does not accept unsolicited resumes from headhunters, recruitment agencies or fee-based recruitment services. Please do not forward resumes to our jobs alias, Quadient employees or any organization location. Quadient is not responsible for any fees related to unsolicited resumes.Quadient is an Equal Opportunity Employer, and all qualified applications will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, or any other characteristic protected by law.If you need assistance with the application process, please email us at .
Expected salary: $75500 – 113300 per year
Location: Connecticut
Job date: Fri, 22 Mar 2024 07:11:12 GMT
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