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Senior Content Marketing Strategist – Seattle – Indigo Slate

Job title: Senior Content Marketing Strategist – Seattle

Company: Indigo Slate

Job description: About the job
You know great marketing is all about storytelling. Audience attention is earned, not freely given – whether you’re talking to a client about their marketing needs or developing a strategy for their consumers, compelling storytelling is the foundation for it all. It’s no longer enough to simply show up—brands must craft experiences that engage, delight, and deliver.
At Indigo Slate, we focus on telling a story where marketing, technology, business, and creativity intersect to solve our clients’ biggest challenges. The Senior Content Marketing Strategist is a crucial member of our organization and a significant resource for our clients. This role will assist our clients, some of the best-known companies and brands with the most amazing products and services in the world, with their strategic global marketing vision. As part of this fast-paced, fun team, you will get the chance to work with a variety of global brand names and deliver award-winning project work.
In this role, you will be responsible for supporting presales efforts during our pitching and proposal phases, as well as researching, planning, and delivering on content marketing programs and campaigns within client projects. The ideal candidate will be passionate about presenting to and working closely with our clients.
As a Senior Content Marketing Strategist, you will play a crucial role in shaping our client’s B2B and B2C content and strategy. Your primary focus will be on creating and supporting impactful content campaigns that resonate with our clients’ target audiences and drive business growth. This position requires a seasoned professional who can think strategically, lead content initiatives, and elevate our clients’ brand presence and positively represent Indigo Slate. We’re looking for someone who is an avid communicator and storyteller, creative in their approach to solving problems, and confident with clients. You will be a team player who is able to see the bigger picture and provide strategic direction to internal teams.
Additionally, you will support projects and team members with creating, defining, and executing global campaigns and world-class content programs, including messaging development, persona profiling, customer journey mapping, content creation, and support channel planning and performance analytics when needed.
responsibilities:

  • Content Strategy Development:
  • Deliver progressive B2B content strategies and write creative briefs informed by research, data and insights
  • Conduct thorough research to gain insights into each client’s industry, competitors, and content landscape.
  • Push boundaries of traditional storytelling to create emotional storytelling that is memorable and in service a brand and their purpose.
  • Develop custom content marketing strategies for individual clients, aligning with their objectives while working in tandem with agency colleagues and client project teams.
  • Create comprehensive content plans that address client pain points, industry trends, and audience preferences.
  • Content Creation:
  • Oversee the creation of high-quality content, including e-book, blog posts, social media updates, videos, playbooks/storybooks, messaging frameworks, and more.
  • Ensure consistency across all content, maintaining brand voice and messaging.
  • Optimize and update client’s existing content to improve performance and relevance.
  • Stay informed about best practices and apply them to client projects.
  • Project Oversight
  • Inspire and support internal creative and production delivery team leaders, writers, designers and producers to translate client input briefs into a winning creative strategy to delight clients.
  • Align clients with a carefully planned and measured approach. Provide positive motivation, guidance, and governance throughout all projects.
  • Champion assignments together with the client and internal teams to brainstorm only the most innovative solutions to accelerate business growth.
  • Client Collaboration:
  • Advise and support clients in implementing new marketing initiatives and related initiatives across their organizations.
  • Work closely with our clients to understand their unique needs, business goals, and target audiences to create tailored and custom solutions.
  • Business Development
  • Support business to create and deliver project pitches and proposals.
  • Drive joint efforts with the Client Services team to review and shape proposals, SoWs, and estimations for new project work.

ADDITIONAL Qualifications:

  • Bachelor’s degree in marketing, advertising or communications (Master’s preferred).
  • At least 10 years of professional services in digital marketing (5 of these inside of an advertising, marketing and/or communications agency) including developing marketing strategy and programs for global solutions for Fortune 100 clients.
  • Technology fluency and demonstrated expertise with complex technologies like AI and cloud
  • Proven track record of successful client-focused content campaigns.
  • Excellent communication skills and ability to build strong client relationships.
  • Creative thinker with a passion for delivering results.

SET YOURSELF APART

  • Strong emotional creative storytelling. Ability to align key messages to audiences, develop campaign voice, tone, and theme, and define strong engagement strategies.
  • Ability to take a complex technology message and make it easy to understand
  • Proficient at writing copy and content with an understanding of tone and voice and marketing writing techniques across long and short-form assets.
  • Social media experience including communication strategy, social calendars, social copywriting, and asset development.

OUR COMMITMENT TO YOU

  • You’ll make a difference for an impressive list of clients. Indigo Slate serves many of the Fortune Global 100 on high-profile projects.
  • You’ll have daily opportunities to learn through training, assignments and collaboration with experts across the company.
  • You’ll be given access to leading-edge technology.

Indigo Slate is a full-service human experience company. We are a digital organization backed by a global engineering leader, and we’re dedicated to helping clients build transformative experiences from start to finish. We create smart experiences that deliver powerful results through a profound intersection of marketing, technology, business, and creative. We understand that brands are no longer judged through their advertising, but through each touchpoint, both internal and external, building strength with every experience.At Indigo Slate, we harness a mix of skills unique in our industry—equal parts strategic consultancy, creative agency, and technology thought leadership—to build and run some of the best experiences on the planet.Powered by JazzHR

Expected salary:

Location: Seattle, WA

Job date: Sun, 31 Mar 2024 01:19:50 GMT

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