Admissions Director – Cassia – Maple Plain, MN

Job title: Admissions Director

Company: Cassia

Job description: Haven Homes, a senior care campus in Maple Plain, is hiring an experienced Admissions Director to join our team! In this role, you will be responsible for sales and marketing of brand awareness, creating a database of potential residents, and exceeding occupancy goals (SNF). You will focus on creating quick inquiries to the admission process and building relationships with our referral partners.Our ideal candidate for this position is able to build new community relations and attract new residents in the senior healthcare industry. This person must have 5+ years of recent experience in senior living or a similar setting. Our ideal candidate will have the ability to keep abreast of current marketing trends relating to senior living, continuing care, and health care reform. We promise to provide a unique and dynamic employment experience of leadership and marketing immersion, supporting your professional and personal growth.Admissions Director responsibilities:

  • Coordinate and implement all sales and marketing activities in order to exceed occupancy targets.
  • Collaborate and problem solve with operations, clinical services, and finance departments.
  • Implement a strategic marketing plan (supported by the Cassia marketing team) to include social media, referral source development, community outreach, internal marketing, advertising, public relations and events.
  • Develop a referral stream with hospital social services and discharge planners, physicians, care managers, insurance companies, and other referral sources.
  • Coordinate the pre-admission process to include clinical information to identify care/service needs, pharmaceutical and DME requirements and financial information.
  • Demonstrate the department’s leadership traits and the I Am Cassia Values.
  • Use marketing data to guide sales and marketing efforts.
  • Select marketing team members and lead community marketing meetings.
  • Promote and coordinate events to attract new residents and community partners.
  • Lead monthly marketing meetings.
  • Perform additional tasks as needed.

Admissions Director skills and requirements:

  • 5+ years of recent experience in senior living or similar setting, ideally in full continuum.
  • Previous experience in a full-time marketing or sales position in a SNF setting.
  • Experience in creating quarterly marketing plans.
  • Proficiency with Microsoft Office.
  • Exceptional time management and communications skills.


  • Competitive wages with credit for experience
  • Tuition Discount Opportunities/Scholarships/Student Loan Forgiveness (site specific, ask for details)
  • Paid Time Off (PTO)
  • 403(b) or 401(k) with employer match
  • Healthcare, dental, health savings, vision, life, disability, & flex spending options for Full-Timm employees
  • Employer paid Basic Life Insurance for Full-Time Employees
  • Employee Discount Program
  • Longevity Recognition, Paid Volunteer Time, and Mentorship Programs
  • Collaborative and Inclusive Work Culture
  • Employee Assistance Program with free confidential counseling/coaching for self and family members

Location: Haven Homes is a part of Cassia and is located in the West Metro. Address: 4848 Gateway Blvd, Maple Plain, MN 55359About Us:Haven Homes currently ranks #1 out of 335 Nursing Homes in the State of Minnesota by the MN Department of Health. We also are the proud recipient of the 2020 Pinnacle Employee and Customer Experience awards. We take pride in making you feel like you are a part of our family when you join our team. We want all of our employees to succeed and we support them in any way we can.Cassia is a faith-based, nonprofit organization with over 200 years of experience caring for those in need. Our Mission is to foster fullness of life for older adults in the spirit of Christ’s love. We take pride in providing compassionate care for our residents by embracing our eight values and service standards: Compassion, Integrity, Excellence, Innovation, Stewardship, Unity, Respect and Collaboration.At Cassia, you will be empowered to foster fullness of life for those we serve. Cassia will support your career goals and celebrate your passions. If you are seeking a career experience where you will have fun, be challenged, and recognized for your individuality, Cassia is the answer. I am Cassia… are you?Cassia is an equal employment opportunity/affirmative action & veteran friendly employer.Powered by JazzHR

Expected salary:

Location: Maple Plain, MN

Job date: Wed, 01 May 2024 07:15:38 GMT

Apply for the job now!

Like it? Share with your friends!


Your email address will not be published. Required fields are marked *