Director of Marketing – Nittany Valley Sports Centre – State College, PA

Job title: Director of Marketing

Company: Nittany Valley Sports Centre

Job description: Benefits:

• 401(k)
• Flexible schedule

Overview:The Nittany Valley Sports Centre is seeking a dynamic and creative individual to join our team as the Director of Marketing. As the area’s leading provider of indoor sports programming for all ages and largest private event venue, we are committed to delivering exceptional experiences to our customers across multiple programs and special events. The Director of Marketing will play a pivotal role in driving growth and revenue, increasing brand visibility, and enhancing customer engagement through effective marketing strategies.Responsibilities:

• Create engaging graphics and visual content for various marketing channels, including social media, website, email campaigns, and print materials.

• Manage and execute marketing campaigns from concept to completion, ensuring alignment with business objectives and target audience.

• Maintain and update the facility’s website to ensure accurate and up-to-date information, optimize user experience, and drive traffic.

• Work closely with our Director of Business Development on strategies and identification of target markets.

• Collaborate with the management team to develop and implement marketing initiatives that support growth across all programs.

• Work closely with our marketing partnership consultant to maximize the impact of strategic partnerships and sponsorships.

• Manage social media platforms (e.g., Facebook, Instagram, Twitter) by creating and scheduling posts, engaging with followers, and running social media advertising campaigns as needed.

• Monitor and analyze marketing performance metrics, provide regular reports, and make data-driven recommendations for optimization.

• Stay informed about industry trends, competitor activities, and emerging marketing technologies to maintain a competitive edge.

Qualifications:

• Proficiency in graphic design tools such as Canva and Adobe Illustrator to create visually appealing content.

• Experience with WordPress or similar content management systems for website maintenance and updates.

• Strong knowledge of major social media platforms and hands-on experience with social media advertising.

• Familiarity with Microsoft Office suite (Word, Excel, PowerPoint) for creating presentations and reports.

• Excellent written and verbal communication skills, with the ability to craft compelling marketing messages.

• Creative thinking, attention to detail, and a passion for sports and event marketing.

• Ability to work independently, manage multiple projects simultaneously, and meet deadlines.

• A degree in Marketing, Communications, or related field preferred but not required.

• Experience with photography and videography is a plus.

Additional Information:

• This position requires at least one day per week in the building, with the option for remote work for the remaining hours.

• Occasional and limited weekend availability may be required for special events or marketing activities.

• Salary starts at $22.00 per hour, with opportunities for growth and advancement.

• A 401K plan is available for eligible employees after six months of service.

• There is potential for this position to become full-time if the candidate is willing to work at our front desk during normal weekday business hours.

If you are passionate about marketing, sports, special events, and driving business growth, we encourage you to apply for this exciting opportunity. We look forward to welcoming a new member to our team.Flexible work from home options available.

Expected salary: $22 per hour

Location: State College, PA

Job date: Sat, 04 May 2024 22:57:08 GMT

Apply for the job now!