Marketing Specialist – HC Forklift America Corporation

Job title: Marketing Specialist

Company: HC Forklift America Corporation

Job description: Benefits:

• 401(k)
• 401(k) matching
• Competitive salary
• Dental insurance
• Flexible schedule
• Health insurance
• Opportunity for advancement
• Paid time off
• Parental leave
• Training & development
• Vision insurance

We are looking for a Marketing Specialist to support the marketing department and grow brand recognition for HC Forklift America Corporation (HCFA), the U.S. division of Hangcha Group. This position will report to and work closely with the Marketing Manager to support branding, multi-channel marketing strategies, and external communication strategies for HCFA’s 5 business units. This includes content creation, social media management, digital marketing management, tradeshow support, and advertising.General Accountabilities

• Develop an in-depth knowledge of the company’s products and the material handling industry.
• Assist in visual content creation that includes graphics, video, motion graphics, and photography.
• Act as a brand ambassador on social media channels.
• Manage social media channels and collaborate with the marketing manager to develop a content calendar that is specific to each of the social channels that are used.
• Create/update marketing material, including catalogs, product brochures, advertisements, while ensuring product information is accurate and brand voice/imagery is consistent.
• Support trade show and event planning, set up, and teardown.
• Support Dealer Co-Op program to ensure that submitted materials adhere to HCFA’s branding guidelines and Co-Op guidelines.
• Manage the HCFA promotional shop including inventory, procurement, and order fulfillment.
• Collaborate with Marketing Manager and Product Engineering Department on new product introductions strategy and execution.
• Takes Marketing and Communication plans and executes them effectively.
• Prepares analytical data from social channels and website for reports.
• Prioritize and manage multiple projects and complete them on schedule.
• May perform other duties as assigned.

Job Qualifications

• Education: Bachelor’s degree in Marketing or a related field and 1-2 years of experience in a marketing role.
• Material Handling Industry Experience is a plus but not required.
• Proficient in the Adobe Creative Suite – Photoshop, Illustrator, Premiere Pro, After Effects
• Compelling Portfolio of work over a wide range of creative projects

Skills

• Able to coordinate between multiple departments.
• Strong Visual Eye
• Attention to Detail!
• Excellent verbal and written communication
• Time Management
• Proficient in MS Office Suite Apps (Word, Excel, PowerPoint, Outlook).

Company OverviewHC Forklift America Corporation (HCFA) is a subsidiary company of Hangcha Group based in China. Hangcha is the leader in full line forklift manufacturing in China. Today, Hangcha provides forklifts throughout the world. Currently, Hangcha is establishing market share in the North American market. HCFA has set up its distribution headquarters in Charlotte, North Carolina. Hangcha employs over 5,400 employees worldwide. We are among the top 8 manufacturers in the world for material handling equipment. For the right candidate, this is a great opportunity to join a growing company with tremendous potential.Work Remotely:· Hybrid Role: In Charlotte office at least once a week. May require more time in office depending on current projects.Job Type: Full-timeBenefits:

• Dental Insurance
• Disability insurance
• Employee assistance program
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Charlotte, NC: Reliably commute or planning to relocate before starting work (Required)

Experience:

• At least 1 year in a related role and at least 3 years of design, graphic, and creative experience.

Work Location:· Hybrid Role: In Charlotte office at least once a week. May require more time in office depending on current projects.· 5-10% travel may be required to attend tradeshows.Compensation: 55-80k

Expected salary: $55000 – 80000 per year

Location: Charlotte, NC

Job date: Tue, 19 Mar 2024 06:56:07 GMT

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