Job title: Digital Marketing Coordinator- Social
Company: HomeServe
Job description: Description :HomeServe USA, a Brookfield Infrastructure Group portfolio company is a Great Place to Work, and while we’re biased, we’re not just saying that. We’re proud to have been certified as a Great place to Work the last five years. What does HomeServe do and what makes it so great? Well, we’re glad you asked!We put people at the heart of everything we do. That’s priority number one for all of us. For the nearly 5 million customers we serve, that means being there when they have an emergency home repair need, such as getting their a/c working, clearing their clogged pipes, or fixing broken electrical systems. With over 1,300 municipal and utility partners, that means providing their customers with access to affordable home repair plans, making it easier, faster and less expensive to have their home repair needs met. And for the more than 1,500 people working alongside us, it means fostering a rewarding, inclusive and challenging career experience that we think is second to none. At HomeServe, everyone is welcome. We know that having diverse teams has a positive impact on our work and ultimately helps us better serve our customers.No matter your role at HomeServe, you’re part of a growing team that’s working to make home repairs and improvements easy.Position Overview:HomeServe USA is searching for a detail-oriented, creative, and analytically minded Digital Marketing Coordinator to assist in the execution of key marketing programs with a specific attention on paid and organic social media. This person will be part of a collaborative marketing team, focused on customer acquisition and engagement.This role will be instrumental in supporting the Digital Marketing Manager brainstorming, creating, and building paid and native campaigns. This position is prefect for a smart and ambitious marketer seeking an opportunity to learn and help grow a brand’s overall presence and increase product conversion.Responsibilities:
- Liaise and work cross-functionality, internally and externally, to build media assets for applicable paid campaigns.
- Work closely with our creative team to craft compelling visual assets and maintain a consistent brand voice across all digital campaigns.
- Support brainstorm and execution of new campaigns concepts for prospecting, retargeting, and organic social campaigns.
- Develop and maintain UTM parameters and campaign phone numbers to ensure proper tracking.
- Manage landing page development and creation with eCommerce team.
- Report on and analyze KPIs including traffic metrics, test results, engagement levels, conversions, and conversion rates to improve results.
- Support brainstorm, creation and posting of original social content for Facebook, Twitter, Instagram, and YouTube (including videos, illustrations, GIFs, trending topics, etc).
- Actively engage with our social community to expand social reach and discover user generated content for content creation.
- Manage day-to-day operations to meet conversion policy goals for the warranty business.
Job Requirements:
- Bachelor’s Degree in Marketing, Communications or related field
- 1-2 years’ experience in digital marketing, social media or audience development
- Passionate about discovering the why and interested in the evolving digital landscape.
- Strong communication skills and copy-writing skills
- Strong collaboration skills, ability to work well with others and multi-task
- Understanding of Google Analytics and social listening tools like Hootsuite
- Core Excel skills (Vlookup, Pivot tables, SumIf statements, etc.)
In Return, We Offer:
- Competitive compensation
- Career development and advancement opportunities
- Friendly, open and team oriented work atmosphere
- Excellent benefits including generous medical, vision, dental and life & disability insurance
- 401(k) plan with a company match
- Eligibility to enroll in up to two HomeServe coverage plans paid for by the company
Salary Range: $56,453.14 to $75,270.86Annual Bonus Potential: 5%The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to seniority, merit, geographic location where the work is performed, education, experience, travel requirements for the job, and/or other business and organizational needs.HomeServe USA is an equal opportunity employer.#LI-ONSITE#LI-SM1
Expected salary: $56453.14 – 75270.86 per year
Location: Norwalk, CT
Job date: Fri, 05 Apr 2024 06:41:25 GMT
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